Apple finally unveiled its much-mooted, hyper-heralded "iWatch" in September, and the only disappointment was that wasn't actually the name of it (it's simply the Apple Watch).
Now there are rumours that the Watch will go on sale in March this year, according to 9 to 5 Mac, an Apple news website. Here are some exclusive photographs of the Apple Watch, photographed for the December 2014 issue of British GQ.
Apple seems to have managed what every other "smart watch" manufacturer has spectacularly failed to do: create a thing of beauty we actually want on our wrists, and realise that, for something we wear, form comes before function. Happily, its function - as you'd expect - is A-grade too.
iWatch has a built-in fitness tracker, limitless strap designs and a high-end 18k gold edition: the possibilities are endless. Are you ready to buy this Cool Watches?